LIXIL (INAX parent) acquires American Standard Brands

Discussion in 'Toilet Forum discussions' started by MFfan310, Jul 2, 2013.

  1. MFfan310

    MFfan310 New Member

    Messages:
    15
    Location:
    Indiana
    Last edited by a moderator: Mar 4, 2014
  2. wjcandee

    wjcandee Wise One

    Messages:
    1,852
    Location:
    New York, NY
    They have been wanting to get into the US for a long time. It's been about 2 years since they opened their INAX showroom in New York City, and I guess they figured this was a way to increase penetration other than organically.

    It will be interesting to see what they do about AS's quality control. I can't imagine that Japanese managers would do anything other than freak out if they saw what AS is willing to sell to the public. Here's hoping that they're not looking at this as a passive investment.
  3. khinanight

    khinanight New Member

    Messages:
    7
    Location:
    Los Angeles
    The smart move would be to compliment each companies products. It just means they now have a name brand to introduce they toilet line to. Especially when they brought at a bargain.
  4. Otearai

    Otearai DIY Engineer

    Messages:
    16
    Location:
    Portland, OR
    I guess we have our answer. http://www.inax-usa.com/
    informs us that all operations of Lixil (parent company of INAX) in the USA are being integrated into American Standard, and redirects the visitor to: http://www.americanstandard-us.com/contactus.aspx
    Scrolling down the page at that site to the Bathroom Products link, you find that all INAX products have disappeared. The child has eaten its parent.

    From all appearances, Lixil has abandoned the United States market as far as the premium INAX product line is concerned. Is the marketing strategy to aim exclusively at the Home Depot & Lowes market segment?

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