3) When your prices cater to those who are too cheap to understand quality then you are asking for trouble down the road.
There's iron in those words kimosabe. With todays economic conditions a service (and/or goods)provider becomes more of a target. There's quite a few people ready to sue at the drop of a hat. I've lost a couple of pretty long term customers recently that decided short term costs were better for them than long term good. I wished them well.
Mort