I'd like to try to make some videos like this for my company, but I don't know where to start. What kind of equipment do I need to do this? Camera equipment, editing software? I don't know where to start to get something like this going for my company. Thoughts?
If you are really serious, all you need is a decent camcorder on a tripod, some lighting and a clear speaking voice. it is easy to post videos on Youtube if you open up an account with them. I posted a few videos on Youtube when I had problems with a Sears Kenmore Elite Fridge for Sears to see the problem happen and see that I was not making up a story. They replaced my fridge for free after that.
I posted it in a private area requiring a password, because it was only my goal to prove a problem and not to make trouble.
As far as editing software, I think even Windows moviemaker can do it for you, or Nero, or many other video editing programs out there.
If you keep each of your videos short, you can try not to make any goof ups at all, or just pause when you need to with the camera. You're not trying to produce a movie like Titatic, afterall.
The English guy that did the ones I mentioned here, I think did a nice job, and it looked like he may have done it all himself, using a tripod. I don't remember it all right now. I think his job was well thought out compared to other stuff I've seen on You tube, even if his advice may or not be correct in every case. it looked good to me except for that p trap that turned out to be an S trap. I'm no plumber, but as a DIYer, I like instructional videos that are easy to follow and understand.
I try very hard to do a nice neat and technically correct job in everything I endeavor (yeah, well maybe, lol). So, before I attempt anything new, I do a lot of research and consider advice and conflicting advice as well. So far, life is good.
Good luck in doing yours.