I agree, it is something that can solve a lot of problems. Iron bacteria for one. I have seen only a few instances of IRB in my area, but chlorinating took care of it permanently. As long as (like you said) you rinse the residual off the casing, droppipe, wire etc, your in good shape.
Every new well drilled in my County must be chlorinated. If it doesn't pass the bacteria test performed by the County, it must be done again until it does pass. If it doesn't pass (I have not had this happen to me) a chlorinator must be installed.
The biggest problem with our County (not that it's the only one) is that they tell you how to do this yourself. By removing the 1/4" plug from the well seal and pouring several gallons of bleach through a funnel into the casing. No mention of rinsing is mentioned by the genius who authored this paper.
bob...