January 25, 2010 -- Bubble Wrap cushioning, the iconic brand best known for protecting products and providing fun and stress release to millions of people each day, turns 50 Monday, on the day that also marks the 10th Annual Bubble Wrap Appreciation Day. Info from http://www.bubblewrapturns50today.info/ The story began in a building about the size of a small garage in Hawthorne, N.J. and continues today with one of the world's most recognized brands celebrating a historic milestone. To celebrate the golden anniversary, Sealed Air, makers of Bubble WrapÂ® brand will conduct a special limited run of gold Bubble WrapÂ® cushioning. The factory lines in the company's Saddle River, N.J. facility will change from the popular clear to gold to commemorate the historic occasion for the day. "We are thrilled to have the golden opportunity to celebrate 50 years of our hallmark brand, Bubble Wrap" said William V. Hickey, President and Chief Executive Officer, Sealed Air. "We are honored to manufacture a product that not only serves to cushion fragile materials, but also provides the added benefit of helping to de-stress and bring smiles to the faces of people of all ages worldwide." Despite the attempts of imitators, there is only one "Bubble Wrap" brand which has transcended its intended use of protecting valuables to become a "pop" culture phenomenon. Bubble WrapÂ® is most recognized for -- the satisfying release and gleeful joy that comes with the popping of each plastic cell. In addition, Bubble WrapÂ® brand has been used as a medium for creating works of art, as a fashion statement and a central prop piece to movies and commercials. The invention of Bubble WrapÂ® cushioning led to the founding of Sealed Air in 1960, a Fortune 500 Company that owns the registered trademark. Today, Sealed Air operates in 52 countries and each year the company makes enough Bubble WrapÂ® to stretch to the moon and back. Bubble WrapÂ® Beginnings - If At First You Don't Succeed... The originally intended use for Bubble WrapÂ® was entirely different than Inventors Marc Chavannes and Al Fielding originally developed a plastic they hoped to market as textured wallpaper. When that idea did not take off, the inventors began to have some success marketing the product as a greenhouse insulator. Legend goes that it was not until Chavannes was on an airplane over Newark Airport that the "eureka" moment happened. As the plane descended, Chavannes noted that the billowy clouds appeared to be cushioning the plane. It was at that moment he realized that Bubble WrapÂ® could be used as an improvement from paper and old newspapers for cushioning fragile items. Once the opportunity was identified, the inventors worked hard on the manufacturing process for Bubble WrapÂ® in an effort to create an ideal packaging material. After a lot of tinkering they developed a special, proprietary barrier protection which prevented air from leaking and resulted in the crisp "Pop" that Bubble WrapÂ® is famous for. "Inventors Marc Chavannes and Al Fielding could never have guessed that their clever concept for a new packaging material would draw the world to that irresistible 'Pop!'" said Rohn E. Shellenberger, Business Manager, Bubble WrapÂ®. "We're sure they would both be proud to know what a global icon their invention has become." The brand that began as a failed idea for wallpaper is a pop-culture phenomenon. Bubble WrapÂ® has more than two million fans on Facebook and has inspired users to come up with hundreds of different uses. Beyond its "pop" appeal, Bubble WrapÂ® has also helped spur the growth of parent company Sealed Air, which today operates in 52 countries and has annual revenue in excess of $4 billion. About Sealed Air Celebrating its 50th anniversary Sealed Air is a leading global innovator and manufacturer of a wide range of packaging and performance-based materials and equipment systems that serve an array of food, industrial, medical, and consumer applications. Operating in 52 countries, Sealed Air's international reach generated revenue of $4 billion in 2009. With widely recognized brands such as Bubble WrapÂ® brand cushioning, JiffyÂ® protective mailers, InstapakÂ® foam-in-place systems and CryovacÂ® packaging technology, Sealed Air continues to identify new trends, foster new markets, and deliver innovative solutions to its customers. For more information about Sealed Air, please visit the Company's Web site at www.sealedair.com.